Alex Wrottesley's profile picture

Alex Wrottesley

Head of Geovation

11 Oct 2019


Geovation Announces the Benchmark Initiative

9 October 2019 / For Immediate Release

Geovation Announces Year-Long Benchmark Initiative to Explore the Ethical Application of Location Data

The new Geovation Benchmark Initiative will link the geospatial community with businesses, public bodies, researchers, media and the public to promote a better, wider understanding of the power and influence of location data.

The Benchmark Initiative includes a funded entrepreneur-in-residence programme that supports the ethical application of location data for the benefit of citizens, businesses, entrepreneurs and government and a series of talks and keynote lectures featuring global thought leaders and innovators. Both projects are made possible with support from Omidyar Network.

Benchmark Lecture Series

The Geovation Benchmark Lecture Series combines keynote lectures, fireside conversations and panel discussions on the ethical considerations raised by the use of location data.  Speakers are global leaders, each with a unique insight into the growth of location data and its ethical application. They will discuss topics ranging from privacy and security challenges to the unintended consequences of geospatial innovation and what the future holds for the industry.

The first event in the Lecture Series will be held on 23rdOctober 2019 at Geovation, and feature Caroline Bellamy, Chief Data Officer, Ordnance Survey in conversation with Chris Tucker, Chairman, American Geographic Society.

Entrepreneur-in-Residence Programme

The Geovation Benchmark Entrepreneur-in-Residence Programme supports leading innovators to explore and develop solutions related to geospatial data ethics. Entrepreneurs are funded to deliver practical and real-world applications and services to illustrate the risks, opportunities and ethical considerations in using location data. Up to 10 grants will be awarded, ranging from £10,000 to £50,000. By taking part in the Programme, entrepreneurs, corporate innovators and creative technologists will help advance global understanding of data ethics issues.

The Entrepreneur-in-Residence Programme is open for applications until 30th November 2019.


About Geovation

Geovation is an Ordnance Survey initiative in association with HM Land Registry, which is dedicated to supporting open innovation and collaboration using location and property data. Location is at the heart of many of the most successful digital products and services. Land and property is the foundation of our national economy.


About Omidyar Network

Omidyar Network is a philanthropic investment firm dedicated to harnessing the power of markets to create opportunity for people to improve their lives. Established in 2004 by philanthropists Pam and Pierre Omidyar, the founder of eBay, the organization has committed more than $1 billion to innovative for-profit companies and non-profit organizations to catalyze economic and social change. To learn more, visit, and follow on Twitter @omidyarnetwork



Further Reading


Meet the Team

The Benchmark Iniative is delivered by Geovation with support from the Omidyar Network.   ...

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Introducing the Benchmark Initiative

Benchmark is an exciting new initiative exploring the challenges and solutions in the responsible us...

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Ethics and enterprise in a world driven by geospatial data

The proliferation of location data is giving businesses and governments cause to deal with new respo...

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