Alex Wrottesley's profile picture

Alex Wrottesley

Head of Geovation

14 Nov 2019


Introducing the Benchmark Initiative

Benchmark is an exciting new initiative exploring the challenges and solutions in the responsible use of geospatial and geo-enabled data.

We're in a world where location data is becoming more and more common and individuals are savvier about how their personal data is being used.  The proliferation of data allows deeper insights into the movement of individuals, bringing with it concerns around privacy and transparency. 

There is clear value in this data – from organisations being able to provide new and innovative services to individuals through to the use of data for law enforcement purposes.  This value needs to be unlocked responsibly. 

The Benchmark Initiative is a ground-breaking initiative delivered by Geovation, supported by Omidyar Network, which will explore the issues surrounding the responsible use of data, and how the public interest can be protected whilst still encouraging innovation by businesses, entrepreneurs and Government. 

Head of Geovation, Alex Wrottesley says “We are bringing together senior industry leaders to kickstart the global conversation around the ethics of geospatial and geo-enabled data.  Through a series of keynote lectures, we’ll explore the current challenges and future solutions that will help enable responsible innovation.  We’ll see this brought to life through an entrepreneur in residence programme, based here at Geovation, which will support the development of ideas into tangible real-world services.”

You can get involved with Benchmark by attending our lecture series events or applying to become one of our entrepreneurs in residence.


Further Reading


Meet the Team

The Benchmark Iniative is delivered by Geovation with support from the Omidyar Network.   ...

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Geovation Announces the Benchmark Initiative

9 October 2019 / For Immediate Release Geovation Announces Year-Long Benchmark Initiative to Explo...

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Ethics and enterprise in a world driven by geospatial data

The proliferation of location data is giving businesses and governments cause to deal with new respo...

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