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About the Benchmark Initiative

The use of location data is pervasive and allows deep insight into the movement and activities of individuals. This creates value, but also generates new challenges around privacy, transparency, and how the new value should be shared.

Benchmark will link the location data community with the wider groups – businesses, public bodies, researchers, media and the public – who are now affected by applications of location data. We will promote a better, wider understanding of how powerful and influential location data is. And we will support development of practical solutions that advance responsible, ethical use of that data.

The Initiative is comprised of a series of talks and keynote lectures featuring global thought leaders and innovators alongside a funded entrepreneur-in-residence programme that supports the ethical application of location data for the benefit of citizens, businesses, entrepreneurs and government.

The Benchmark initiative is delivered by Geovation, supported by the Omidyar Network.

Benchmark Lecture Series

The Benchmark lecture series combines keynote lectures, fireside conversations and panel discussions on the ethical considerations raised by our use of location data.

Our speakers are global leaders, each with a unique insight into the growth of location data and its ethical application. They will discuss topics ranging from privacy and security challenges through to the unintended consequences of geospatial innovation and what the future holds for the industry.

Explore our events →

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Entrepreneur-in-Residence Programme

The Benchmark programme supports leading innovators to explore and develop solutions related to geospatial data ethics.

Our entrepreneurs work to deliver practical and real-world applications and services to illustrate the risks, opportunities and ethical considerations in using location data. By taking part in the programme, our entrepreneurs, corporate innovators and creative technologists help advance our global understanding of the issues around data ethics.

Find out more and apply →

Latest from the Benchmark community

Our blog will feature the latest news from the Benchmark community. We’ll share additional insights and thoughts from our lecture series speakers, innovations from our entrepreneurs and best practice guidance in the application of data ethics.

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